Mitch Wright Heating and Air Partial Wrap

How to calculate advertising costs of a vehicle wrap in CPM

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The cost per thousand (CPM) of a business vehicle wrap depends on a variety of factors, including the size and complexity of the wrap, the materials used, the location of the vehicle, and the duration of the wrap campaign. In general, a full wrap on a standard passenger car can cost anywhere from $2,000 to $5,000 or more, depending on the factors mentioned above. To calculate the CPM of a business vehicle wrap, you would need to divide the total cost of the wrap by the number of impressions (i.e., the number of people who see the wrap) and then …